Entrepreneur Plus - Short White
For Subscribers

4 Reasons to Walk a Mile in Your Customers' Shoes (And How to Do It)Why you should get your customers' perspectives, and how it will help with the success of your business.

ByMike Kappel

Opinions expressed by Entrepreneur contributors are their own.

Recognizing a need for your products or services and starting a business is an accomplishment. I should know. After all, Iaman admitted serial entrepreneur with several successful companies under my belt. But even with my business accomplishments, I understand that it's necessary to put myself in my customers' shoes once in a while. And then, walk a mile.

Related:How the Customer Experience Affects Your Bottom Line

This is a subscriber-only article. Join Entrepreneur+today for access

Editor's Pick

Related Topics

Business News

An 81-Year-Old Florida CEO Just Indicted for a $250 Million Ponzi Scheme Ran a Sprawling Senior Citizen Crime Ring

Carl Ruderman is the fifth senior citizen in the Miami-Fort-Lauderdale-Palm Beach metropolitan area to face charges in connection with the scam.

Business News

Taco Bell Slammed With Lawsuit Over 'Especially Concerning' Advertisements, Allegedly Deceiving Customers

The class action lawsuit claims the chain is advertising more than they deliver.

Business News

Body of Missing 27-Year-Old Goldman Sachs Banker Found in Nearby Body of Water

John Castic, a 27-year-old Goldman Sachs employee, went missing around 2:30 a.m. on Saturday after attending a concert at the Brooklyn Mirage in East Williamsburg.

Business News

Steve Jobs's Son Is Diving Into Venture Capital — and His Focus Hits Close to Home

Reed Jobs, 31, launched venture capital firm Yosemite, which already boasts $200 million from investors and institutions.

Money & Finance

Want to Become a Millionaire? Follow Warren Buffett's 4 Rules.

企业家是不能过度指狗万官方望太多a company exit for their eventual 'win.' Do this instead.