3 Key Principles for Leveraging Cold Email Outreach for Capital FundraisingAre you optimizing your email campaigns?

ByJames McKinney•

Opinions expressed by Entrepreneur contributors are their own.

In this video, James McKinney sits down with Thomas Fairey, the founder of Stakester, to break down three important lessons you can learn to improve your cold email outreach. It's fairly (no pun intended) simple:

  1. Make it interesting.
  2. Make it credible.
  3. Offer a clear call to action.

You can listen to the complete interviewhere.

Related:What You Need to Understand Your Customer

Wavy Line
James McKinney

Creator & Host, The Startup Story

James McKinney is the Founder & Host ofThe Startup Story, a multi-channel brand platform that brings the lessons of highly successful founders directly to the everyday founder. Whether it is through The Startup Story podcast or via the Startup Story LIVE event series, entrepreneurs everywhere can receive tactical and practical guidance from founders who are a few steps ahead.

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