3 Amazing Effects of Pokémon Go, Which Is Now a Year OldThe augmented reality game continues to be a big deal.
On July 6, 2016, Niantic released Pokémon Go, a smartphone app in which users walk around the real world with the goal of capturing imaginary monsters. Within days of its release, it had become a phenomenon. And as of late June 2017, the game had been downloaded 752 million times and earned a total of $1.2 billion in revenues,according to Apptopia, an app intelligence startup based in Boston.
News publications have dubbed the Pokémon Go trenddeadnumerous times, but the app is still going strong, especially after arecent update.
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Pokémon Go checks many of theboxes of a viral sensation: It's adaptable to wherever players are, it's easy to explain, it's shareable and it's based on a recognizable brand. Looking back at the past year, the app has had some major implications for culture and business at large.
1. It showed the promise of augmented reality.
增强现实技术,利用设备的凸轮a to overlay digital objects onto the real world, had been heralded for years as a potentially game-changing technology, but it never quite had crossed over into the mainstream -- just look at Google Glass. Pokémon Go was the first app that utilized AR and really captured people's attention. Apple CEO Tim Cook even raved about it to investors (although hemispronounced Pokémon).
2. It presented a new way of marketing a business.
In the game, players can visit PokéStops, which are areas where the digital monsters can be lured and captured. Savvysmall-business owners near these locations took advantageof the increased foot traffic and specifically marketed to Pokémon Go players. Larger brands, such as McDonald's and Starbucks, teamed up with Niantic to turn their stores into "gyms" and PokéStops, whichreportedly earned the app maker15 cents per visit.
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3. It got people walking.
Perhaps one of the more interesting effects of Niantic's smartphone app is that it actually motivated people to walk around and explore the real world with… interesting consequences. One study suggested that players took an additional2,000 stepsper day thanks to the game. Meanwhile, people played it in places they shouldn't have, such asArlington National Cemetery, or just off the beaten path, which led to one unfortunate case of a girlfinding a dead body. Some people even tried to play while driving, which didn't always end well.
