The 8 Craziest Ways McDonald's Has Tried to Boost SalesIn celebration of McDonald's 75th birthday, here are some of the chain's wackiest recent menu items and marketing tactics in the last year.
ByKate Taylor•
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This week marks 75 years since the firstMcDonald'srestaurant opened for business -- and what a strange, strange trip it has been.
While the fast-food chain is the largest in the world, the company has been in a serious slump in the last few years. Earlier in May, the company announced a turnaround plan after more than a year without a month of same-store sales growth in the U.S.
To celebrate the fast-food giant's birthday,狗万官方compiled a list of some of the strangest marketing and menu moves McDonald's has made in the last year or so. Hopefully for the chain, another year older will mean another year wiser.
狗万官方
Starting delivery service in New York City.
We must admit,ordering McDonald'sto the狗万官方office earlier in May went better than expected.
Related:We Tested Chipotle and McDonald's New Delivery Services. Here's What Happened.
Serving breakfast all day.
Apparently,serving Egg McMuffins all dayhas been a hit: The chain reportedly announced plans to expand this test on Monday.
制作小扁豆和茄子沙拉。
But only at a test concept calledThe Cornerin Australia.
Opening up in churches.
Okay, McDonald's never actually did this but a Christian design consultancy launched anIndiegogo campaignbased on the idea.
Related:Freshii's CEO Says McDonald's Franchisees Want to Open Healthy Shops Inside Fast-Food Restaurants
Hiring a Mythbuster to talk about pink slime.
The "Our Food. Your Questions." campaign tried to get people to finally stop asking if there were worms in their burgers.Trademarking McBrunch.
The company hasn't done anything withthe trademarkyet, but we're ready for a McMimosa.
McDonald's
Introducing a terrifying new mascot.
"Happy" was ascary surprisewhen the chain introduced him last May.
McDonald's
Giving Ronald McDonald a makeover.
The mascot debuted his new look when hejoined Twitter last April.
