Burger King to Let You Pay for Your Whopper by SmartphoneTaking a page from Starbucks and Dunkin' Donuts, Burger King will reportedly introduce a mobile payment option in all U.S. locations.
ByKate Taylor•
Opinions expressed by Entrepreneur contributors are their own.
Your Whopper and Satisfries will soon be just a click away.
Taking a page from Dunkin' Donuts and Starbucks,Burger Kingisreportedlyrolling out an app that will allow customers to pay for their meals on their iPhones.
The program will be introduced next month and available nationwide in the coming months. While the app in its current form apparently does not allow customers to order food and drinks ahead of time for in-store pickup, the option may be added in the future. The app also offers customers coupons for deals and nutrition facts.
Related:From Chipotle to Starbucks: 6 Chains That Do Mobile Apps Right
While coffee chains and pizza franchises have dominated thetop slotsin the food and drink division, burger chains have been recently testing the waters. In December, McDonald's announced it was testing a smartphone app in 1,000 stores. The McD App allows users to find nearby McDonald's, browse the menu and find deals. Mobile payment is not yet an option.
Burger King's net income increased99 percent in 2013,我达到2.34亿美元至1.18亿美元n 2012. The bump has been attributed to refranchising efforts, as well as new products such as the lower-calorieSatisfriesand the Big King burger.
Related:Burger King's Refranchising Efforts Boost 2013 Results
