Digital Marketing Metrics Demystified

As a business owner, you know it's important to understand how much it costs to get a new customer. Having a handle on your Customer Acquisition Cost (CAC) is vital to the success of your business. But what about your Click-Through-Rate (CTR) or Conversion Rate (CVR)? It can certainly be confusing with all the acronyms being thrown around -- we’ll cover all of them and more during this hands-on workshop.

Key takeaways:

• Plan and evaluate campaigns based on your business goals
• Determine the Key Performance Indicators (KPIs) of campaign performance
• Measure, track and manipulate marketing data
• Optimize your campaigns based on your budget and desired outcome