Five Steps SMBs Should Take To Ensure Both Short- And Long-Term SuccessGeneral Manager of Cisco UAE Rabih Dabboussi gives five factors SMBs should take for their short and long term strategies.

1. Become a digital company

Digital transformation will enable them to innovate faster and achieve their desired business outcomes. Digitization should be across technology (data), people, and processes. Data analytics will be an important element to ensure availability of high quality, actionable, trusted, and complete data.

2. Develop a workforce for the future

Your business must become agile enough to compete in the IoE era, whereemployees must possess an optimal mix of technical skills, industry knowledge and business acumen.

3. Integrate IT and OT

Companies could improve end-to-end business efficiency when they integrate the IT and OT segments of business. They must begin to build a culture of communication, collaboration and coordination between these teams, strongly supported bycompany leadership．

4. Ensure end-to-end cyber security

To help mitigate cyber security risks, as well as prepare for future industry developments, companies need to put a strong security policy in place and deploy threat-centric security solutions that will help them gain visibility of the assets, protocols, users, applications and traffic patterns on the control network to develop a picture of what is "normal" for that environment. They need to classify assets and systems based upon their value to maintaining operations and build out defenses for the critical assets and systems first. Regularly test, review and update defenses and policies. Being "secure" is temporal, as threats and attack techniques constantly evolve. Therefore, defenses should be regularly tested and modified, as needed.

5. Innovate for growth

SMBsmust always look beyond their horizons for opportunities to innovate and create growth.