Unlocking Potential: Nadeem Khanzadah, Head of Retail, Jumbo ElectronicsNadeem Khanzadah, Head of Retail of Jumbo Electronics, discusses his enthusiasm in being part of the consumer tech market for 18 years.

In collaboration withHuawei Arabia,Entrepreneur Middle Easthas gone about asking some of the region's prominent business leaders on how they go about unlocking their full potential at work. In this episode, Nadeem Khanzadah, Head of Retail at Jumbo Electronics, discusses his enthusiasm in being part of the consumer tech market for 18 years, noting how the retail and consumer technology retail sector are dynamic and constantly changing. "The change is mostly driven by changingconsumer behavior, for which the catalyst is technology," says Khanzadah, though he notes that his company remains rooted in its vision to being "just the best consumer electronic store in the UAE and provide the best experience to the customers."

As someone fairly familiar with consumer tech, Khanzadah commends the new Huawei Mate 10's AI chipset and its contextual capabilities, giving examples of how when you're reading in the dark, the phone would suggest to put on the blue light filter, as well is the in-call noise cancellation feature which improves call quality by boosting low volume calls. His advice to those just starting out in the business world? "Enjoy what you do. Follow your passion, there's no point being stuck in something that you don't like."

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