The Executive Selection: Issey MiyakeThe House pays homage to the key role of typography in the brand's visual identity.

ByEntrepreneur Middle East Staff•

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Issey Miyake
Issey Miyake L'Eau Majeure

The first thing that strikes you aboutIssey Miyake's L'eau Majeure d'Issey is its design aesthetic: enclosed in a sea glass-shaped bottle with blue-grey hues, the House pays homage to the key role of typography in thebrand's visual identity.

Issey Miyake's L'eau Majeure d'Issey

As for the scent,perfumersAurelien Guichard and Fabrice Pellegrin take inspiration from oceanic themes. It starts off with notes of bergamot enhanced with grapefruit, featuring sea notes at its heart, and finished off with a woody accord, softened with cashmeran.

Related:The Executive Selection: Hermès

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Entrepreneur Middle East Staff

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