New Book, Game Changers, Bats For Inclusion Of Women In MENA WorkplacesAuthors David B. Jones, Sophie Le Ray and Radhika Punshi shed light on the common misconceptions associated with Middle Eastern women, and women high up the corporate ladder.

BySindhu Hariharan

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Entrepreneur Middle East
Sophie Le Ray, co-founder and CEO, Naseba

"We have come a long way in twenty years, but I really think we have just reached the outskirts… the surface of what we're capable of doing," says adventurer and mountaineerRaha Moharrak,who made history in 2013 by being the first Saudi woman to climb Mount Everest, in a new book entitledGame Changers: How Women in the Arab World Are Changing the Rules and Shaping the Future.This viewpoint is indicative of the core idea of the book itself:Game Changersdiscusses professional challenges and opportunities that exist for the region's women. Authors David B. Jones, Sophie Le Ray and Radhika Punshi also shed light on the common misconceptions associated with Middle Eastern women, and women high up the corporate ladder.

Image credit: Motivate Publishing.
According to Le Ray, who is the co-founder and CEO ofNaseba,a key topicGame Changerslooks into, is how women in the Arab world are making tremendous strides in education, but losing out in the workplace. Le Ray, who is also the founder and spokesperson for theWomen in Leadership (WIL) Economic Forum,was prompted to participate in the creation of the book given the access she had to "exceptional people," and regional data on diversity and inclusion. Speaking about how the book took shape, Le Ray says, "The concept was finalized almost two years ago, but it took us a good year to compile the interviews, the research, etc." The book is structured in the form of research and conversations with the region's business leaders on the evolution of women's role in the Arab workplace, with Le Ray adding that one of the main challenges writing the book was to achieve a common tone without losing "the different personalities of each author and chapter."

Q&A with Sophie Le Ray, co-founder and CEO, Naseba

A section of the book has personal and candid interviews with women leaders detailing their journey. How did you choose the women in this section? What are your top takeaways from interacting with these women?

The choice was very difficult, as we kept meeting amazing personalities we wanted to feature in the book, even during the editing process. Our objective was to convey the intimate stories of thediversity of individualsliving in this region: men and women, Arabs and non-Arabs, policymakers, entrepreneurs and corporate professionals at the top of their game or on their way there. The most common denominators between these game changers are their drive to make a difference, a strong sense of purpose in what they do, and a strong contentment with the life choices they made. I feel very privileged to have been able to conduct these interviews; it was a great source of personal inspiration.

What are some of the key challenges and opportunities for working Arab women that the book dwells into?

First, at the level of entry to the workplace, though increasing,female participation in the workplaceis still relatively modest by international standards. Second, and most important, when women do choose to work, the concentration of females is mainly is entry-level and supervisory jobs. We don't have enough women in managerial, leadership and board positions. Much of this is due to women dropping out of work to start and focus on their families. Though this is a global concern, it's more acute in the region.

In terms of opportunities, all three of us are eternal optimists, and that's why we wrote this book - to celebrate the current and future accomplishments of women in the region. David & Radhika's research at Talent Enterprise [a HR consultancy] clearly shows that women not only possess the educational qualifications to outperform in the labor market, but are also higher on what we call 21stcentury workplace skills, such as grit, resilience, empathy and collaboration. However, they lack in self-confidence and skills to buildsupportive professional networks.Culturally, a lot of important decisions about work are made outside work, during informalmajlissessions,sheeshabreaks, etc. and women are more or less absent from these networks.

合著者的游戏改变者:Radhi大卫·b·琼斯ka Punshi and Sophie Le Ray. Image credit: Naseba.

What are your recommendations for the region's policymakers to promote female entrepreneurship and develop opportunities for businesswomen?

In summary, policymakers definitely need to support working mothers through making obvious and critical regulatory changes such as better maternity provisions, paternity leave and more flexible work arrangements (part time, work from home). Specifically, to supportfemale entrepreneurship and businesses,access to funding and a supportive banking environment is key both for national and expat women. Providing basic financial and business literacy is key, along with incubation centers to support SMEs. In addition, it's critical to sow seeds early, so we must start having these discussions in schools and universities and provide our youth with inspirational, positive role models from the region, which they can identify with and try to emulate.

Related:An Open Call To Innovators: The Middle East Needs More Women Entrepreneurs

Wavy Line
Sindhu Hariharan

Former Features Editor, Entrepreneur Middle East

Sindhu Hariharan is the Features Editor at Entrepreneur Middle East. She is a financial consultant turned business journalist with a FOMO when it comes to everything technology.

Related Topics

Starting a Business

3 Productivity Tips That Turned Me Into a Multimillionaire

As a businessman and property investor, I know it is important to stay productive. Here are 3 ways I do it.

Growth Strategies

Opportunity Knocks: The Middle East Is The Emerging Art Market To Watch

With the correct funding and ambition, we could be set to enter a golden age of Middle Eastern art.

Entrepreneurs

Dubai-Based Startup Citron Aims To Make Meals Fun For Kids (And Easier On Parents)

Struggling with children with fussy eating habits? As children head back to school, here's a startup worth keeping an eye on.

Growing a Business

How to Become a Brand, Not an Employee

Learn about the quick-hitting things you can do now to begin building your brand at work.

News and Trends

Shifting Mindsets: Growing A Culture Of Impact Investing In The MENA Region

Impact investing is built on the foundation of translating intention into results with robust impact measurement. That makes articulating impact or sustainability alongside financial metrics crucial.

Money & Finance

How to Make Money Online: 10 Proven Ways to Make Money Online

Need to know how to make money online as a side gig or new career? Check out this breakdown of the 10 top online money-making methods.