Yahoo and AOL Are Part of Verizon's New 'Oath' BrandOath will be an umbrella of brands, including Yahoo and some AOL publications.
This story originally appeared onEngadget
Somewhere along the way, Verizon's planned purchase of Yahoo got real complicated. Thanks to security breachsof gargantuan proportions, Yahoo haslost a ton of value-- and the company was struggling even when Verizonannounced its intentions to buy前互联网juggernaut. Part of the value lost is in the Yahoo brand, which Verizon apparently considers toxic at this point. To that end, Verizon is changing the name of the combined Yahoo and AOL company.Business Insiderfirst reoprted that"Oath" will be the new name of the company (which would be the parent company ofEngadget). Minutes after we published this story, AOL CEO Tim Armstrong confirmed the change in a tweet.
Billion+ Consumers, 20+ Brands, Unstoppable Team.#TakeTheOath. Summer 2017.pic.twitter.com/tM3Ac1Wi36
— Tim Armstrong (@timarmstrongaol)April 3, 2017
Right now, the transaction is scheduled to close in the current quarter, which means we could hear something official about the future of the Yahoo and AOL brand names before too long. That's a bit later than originally anticipated; the delays came from Yahoo's huge security breach and the subsequent restructuring of the deal that saw Verizon save $350 million on its purchase.
UPDATE:Yahoo Financereporter Daniel Robertspublished a storyin which he says that the Yahoo brand is not in fact going away. Instead, it'll be a company under the Oath "umbrella" of brands that'll also include AOL properties likeTechCrunch,The Huffington PostandEngadget. Indeed, AOL CEO Tim Armstrong mentioned 20 brands in his tweet earlier; now we have a bit more clarity on that. A source familiar with the situation independently confirmed these details toEngadgetas well.
Even before the name change became official, the internet passed swift, merciless judgement:
My Twitter feed is 60% "Oath" jokes, and this is why I love Twitter.
— Shira Ovide (@ShiraOvide)April 3, 2017
My name suggestion for the combined websites will always be Verizon Zero Dawn
— Casey Newton (@CaseyNewton)April 3, 2017
... well, it's better than Tronc at least.https://t.co/9DNWbujvb1
— Tim Stevens (@Tim_Stevens)April 3, 2017
i'll take this as a sign that the ya-hole campaign is DOAhttps://t.co/c4mJ8SpMzp
— Christopher Trout (@Mr_Trout)April 3, 2017
UPDATE: A report byRecodeindicates that current Yahoo CEO Marissa Mayer (pictured above) will not continue with the new company
