Why Apple Will Never Create an iPad-Mac HybridIt's because of customer experience, says Apple CEO Tim Cook.

ByBenjamin Snyder

This story originally appeared onFortune Magazine

Apple CEO Tim Cook is reportedly telling consumers they shouldn't expect a hybrid iPad and Mac in the future.

In an apparent jab at Microsoft's tablets such as the new Surface Book, Cooktold the Irish Independentthat Apple users don't want that type of device.

"We feel strongly that customers are not really looking for a converged Mac and iPad," Cook told the newspaper. "Because what that would wind up doing, or what we're worried would happen, is that neither experience would be as good as the customer wants. So we want to make the best tablet in the world and the best Mac in the world."

He added, "And putting those two together would not achieve either. You'd begin to compromise in different ways."

His comments come after Cook maderemarks about the future of the PCin a recent interview with the Telegraph. "I think if you're looking at a PC, why would you buy a PC anymore? No really, why would you buy one?" he said. "Yes, the iPad Pro is a replacement for a notebook or a desktop for many, many people. They will start using it and conclude they no longer need to use anything else, other than their phones."

Microsoft declined to comment.

Wavy Line

Benjamin Snyder is a writer atFortune.com.

Editor's Pick

Related Topics

Business News

'This Is My Life Now': Man Hysterically Documents Elon Musk's 'X' Sign Blaring Flashing Lights Into His Bedroom Window

The sign, reportedly put up without a permit, is shining bright at X HQ in San Francisco.

Living

How Spending Time Alone Has Transformed My Life

It's time to embrace the power of spending time alone.

Business News

An 81-Year-Old Florida CEO Just Indicted for a $250 Million Ponzi Scheme Ran a Sprawling Senior Citizen Crime Ring

Carl Ruderman is the fifth senior citizen in the Miami-Fort-Lauderdale-Palm Beach metropolitan area to face charges in connection with the scam.

Growing a Business

3 Overlooked Keys to Success on TikTok

How to successfully leverage TikTok to grow your business

Money & Finance

Want to Become a Millionaire? Follow Warren Buffett's 4 Rules.

企业家是不能过度指狗万官方望太多a company exit for their eventual 'win.' Do this instead.

Employee Experience & Recruiting

4 Attributes To Look For When Hiring Remote Workers

While adoption rates vary by country, industry and company size, the remote working trend continues to gather momentum as more employees demand flexible working arrangements and many organizations recognize the potential benefits, such as increased productivity, reduced overhead costs and access to a larger talent pool.