Where the Heart IsCan you help employees become homeowners?

Bennett Rosenthal, 52, understands it's financiallydifficult for many of his 25 employees to afford to live near hisinsurance company in Deerfield, Illinois, a suburb north of Chicagowith a median household income of $112,000 and a 2005 median homeprice just shy of $413,000. The neighboring suburbs are alsoupscale. So a number of Rosenthal Bros. employees live outside thearea and battle Chicago traffic to get to work on time. Duringheavy snowfalls, they may not make it in at all.

To cut down on absenteeism and improve morale, Rosenthal Bros.has gone the way of a growing number of U.S. businesses--it offersemployees up to $15,000 as part of an employer-assisted housingprogram. Once a perk for high-power execs, these programs let eventhe lowest-level wage earners reap benefits by offering forgivableor deferred-payment loans, a grant, a matched savings plan orhome-buyer education.