What's Trending With…Yael Cohen? The F%#@ Cancer Founder on Starting a MovementYoungEntrepreneur.com columnist 'What's Trending' host Shira Lazar sat down with Yael Cohen at this year's SXSW. Here, she describes her startup story and offers advice to other young entrepreneurs.

ByShira Lazar

Opinions expressed by Entrepreneur contributors are their own.

Yael CohenlaunchedLets F Cancerto help increase awareness and promote early cancer detection. She also wanted to help young people start the conversation about the "C" word with their parents.

Wavy Line

Shira Lazar is the host and executive producer ofWhat's Trendinglive Tuesdays at 10 a.m. Pacific andPartners Project, interviewing your favorite YouTube stars weekly.

Editor's Pick

Related Topics

Business News

How One Couple Became Multi-Unit, Multi-Brand Franchise Owners

When Matt and Anne Evers took the leap to buy a franchise, they never imagined they'd grow to 13 locations across two brands just eight years later.

Thought Leaders

So, You've Been Hacked. These are the Best Practices for Business Leaders Post-Hack

The lasting effects of a cyber incident can impact an organization's reputation, customers, workforce, databases and network architecture.

Business Process

This Department Might Be Holding Your Business Back. Here's How to Change That.

Human resources has become too often disconnected from the bottom line. Here's how to deftly integrate the two to address 21st-century challenges.

Data & Recovery

Store More With 20TB of Cloud Storage Space, Just $99.99 for Life

Keep more of your data organized in the cloud for a one-time fee.

Money & Finance

Want to Become a Millionaire? Follow Warren Buffett's 4 Rules.

企业家是不能过度指狗万官方望太多a company exit for their eventual 'win.' Do this instead.