The Story Behind the New Victoria's Secret Hulu Doc and the Billionaire Ex-CEO Les Wexner's Shrewd Business TacticsLes Wexner's business acumen and bizarre personal ties are examined in Hulu's new documentary series, "Victoria's Secret: Angels and Demons."

ByAmanda Breen

Once the dominant player in women's lingerie, the star power ofVictoria's Secrethas been declining in recent years. But now the lingerie brand is back in the spotlight, thanks to Hulu's three-part documentary series,Victoria's Secret: Angels and Demons.

The documentary, which first aired on July 14 in the U.S., chronicles the billionaire and former CEOLeslie "Les" Wexner's fall from grace and explores the ties between Wexner and disgraced financier and convicted sex offenderJeffrey Epstein, who died in jail in 2019.

Here's a look back at billionaire Les Wexner's journey with the company, and all of the controversy along the way.

Why is it called Victoria's Secret?

Victoria's Secretgot its name from none other than Queen Victoria herself. Why was the British monarch the namesake of the United States brand?

PerElle, American businessman Roy Raymond wanted to evoke "the taboo/hidden nature of lingerie and underwear" in that era — because part of his founding inspiration came from his own discomfort when he'd shop for underwear for his wife.

Raymond wanted to establish a shop reminiscent of Victorian-era boudoirs — sophisticated, respectable — while nodding to the "secret" of lingerie hidden under clothing.

Related:Sofía Jirau, the First Victoria's Secret Model With Down Syndrome, Says She's Dreamed of a Career in Fashion Since She Was a Little Girl

Who was the original owner of Victoria's Secret, and when did Les Wexner buy Victoria's Secret?

Roy Raymond started the company with his wife Gaye in 1977; the couple opened the first store in Palo Alto, then opened five more and launched the accompanying catalog.

Raymond sold the company to Wexner in 1982 for $1 million, and in just 10 years, Wexner transformed it into a billion-dollar brand.

In 1993, Raymond died by suicide after jumping off the Golden Gate Bridge in San Francisco.

Related:8 Event Marketing Tips From a Victoria's Secret Fashion Show Producer

What does Les Wexner own, and where is Les Wexner now?

Ohio-born Leslie Wexner was the founder of L Brands Inc., once theparent companyof The Limited,Bath & Body Works, Abercrombie & Fitch, and Victoria's Secret.

In 2020, after nearly 60 years, Wexner retired as CEO and chairman ofL BrandsInc. The next year, he also left the L Brands board, effectively severing his connection with the company he'd founded in 1963.

Despite his complete exit from L Brands, Wexner remains the richest man in Ohio, with a net worth of $5.8 billion.

Related:Improving Gender Equality in the Beauty Industry

What are Les Wexner's ties to Jeffrey Epstein?

A significant portion ofHulu's documentary focuses on billionaire Les Wexner's connection to the disgraced financier Jeffrey Epstein. Wexner was reportedly introduced to Epstein by insurance executive Robert Meister, a mutual friend, and the two immediately hit it off.

According to the documentary, Wexner began giving Epstein control over vast sums of money. Wexner even gave Epstein power of attorney in 1991, perTheWashington Post,allowing him "unmitigated control over all of [Wexner's] assets."

Why would Wexner giveEpsteincomplete control over such vast sums of wealth? The documentary doesn't have an answer to that, though Wexner claimed it was simply a business decision. But the series does reveal that Epstein was extremely involved in Wexner's personal life too — urging him to cut off people Epstein didn't like, including Wexner's own mother: The woman was sued by the Wexner Foundation to keep her from taking Epstein's seat on the board.

Wexner broke off his relationship with Epstein in 2007 when the latter was arrested for soliciting a minor for prostitution. Additionally, Wexner reportedly sent L Brands employees a letter in 2019 declaring he was never aware of Epstein's illegal activity. However, that same year, Wexner also revealed Epstein had stolen $46 million from him. Wexner's reputation has taken a hit, with some calling for the investigation of him and Epstein's other associates following the sentencing of Epstein's partner Ghislaine Maxwell.

Related:Melinda Gates Was Reportedly Haunted by Bill's Relationship With Jeffrey Epstein

How much is Victoria's Secret worth today, what does Victoria's Secret own, and why is the company declining?

According toTheWall Street Journal, Victoria's Secret had a valuation of $1.1 billion when it went private in 2020. Sycamore Partners had plans to acquire a majority stake in the company, but the $525 million deal fell through.

Today, L Brands operates solely as Bath & Body Works Inc., andVictoria's Secret is a standalone companythat ownsVictoria's SecretLingerie, PINK, and Victoria's Secret Beauty.

The company is trying to rebuild its imagefollowing criticism on social mediain the wake of the #MeToo movement, and it's enlisted the help of numerous women to do so, including actor Priyanka Chopra, model Adut Akech, and soccer player Megan Rapinoe.

Its 2022 Q1 earnings were better than expected, perCNBC, but the company continues to anticipate challenges ahead.

Related:Victoria's Secret Has Hired Its First Male Model

Wavy Line
Amanda Breen

Entrepreneur Staff

Features Writer

Amanda Breen is a features writer at Entrepreneur.com. She is a graduate of Barnard College and received an MFA in writing at Columbia University, where she was a news fellow for the School of the Arts.

Editor's Pick

Related Topics

Business News

'So Entitled': Pizza Delivery Man Curses Out Woman For Only Tipping $5

The woman ordered her pizza through DoorDash.

Money & Finance

Want to Become a Millionaire? Follow Warren Buffett's 4 Rules.

企业家是不能过度指狗万官方望太多a company exit for their eventual 'win.' Do this instead.

Collaboration

How to Use Threads to Redefine Your Personal Brand

Engaging with your audience is key to maintaining your personal brand, but engaging in meaningful conversations on Threads helps even more.

Growing a Business

How I Bootstrapped to $100 Million Without Venture Capital Funding

How I grew my business without any VC funding — and how you can, too.