TikTok Rolls Out Game-Changing New Feature Amid App Addiction ConcernsMore regulation, both self-directed and governmental, is expected in the market soon.

ByAmanda Breen

Concerns aboutsocial media's impact on mental healtharen't new, but the increasing popularity of video platformTikTok— especially among younger users — has continued to raise red flags in recent years, even promptingpsychological studiesthat have identified "TikTok addiction" and its symptoms.

ButTikTokhas decided to do something about it, at least to an extent. Today, the social media companyannouncedthat it would introduce a tool to allow people to control how much time they spend on TikTok during a single session by providing the option for regularscreen timebreaks. Users can set timed prompts to remind themselves when to take a break.

Related:How to Use TikTok to Promote Your Business

The new feature follows TikTok's existing daily screen time limits, which help people set parameters for their daily app usage, and its parental screen time controls, both of which have been available since 2020.

TikTok has also rolled out a new screen time dashboard that gives users a glimpse into how much time they're spending on the platform, including summaries of daily time spent on the app, the number of times they've opened the app, and a snapshot of daytime and nighttime activity. An optional weekly notification to review this dashboard is also available.

Additionally,TikTokhas published a new digital wellbeing guide within its Safety Center; it encourages users to consider how they're spending time online and set healthy boundaries. And when TikTok users between ages 13 and 17 use the app for more than 100 minutes in a single day, they'll be reminded of the screen time limit tool the next time they open the app.

Related:How to Integrate TikTok Into Your Video Marketing Strategy

TikTokoffers more screen time tools than competitors such as Instagram and YouTube, andmore regulation, both self-directed and governmental, is expected in the market soon.

Wavy Line
Amanda Breen

Entrepreneur Staff

Features Writer

Amanda Breen is a features writer at Entrepreneur.com. She is a graduate of Barnard College and received an MFA in writing at Columbia University, where she was a news fellow for the School of the Arts.

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