Entrepreneur Plus - Short White
For Subscribers

Take the CakeHere, there--cupcake bakeries are everywhere.

BySara Wilson

Opinions expressed by Entrepreneur contributors are their own.

New York City wouldn't be the same without its tasty selection of cupcake bakeries. But there was a time when the nostalgic goodies hadn't yet made it big in the Big Apple. In fact, today's cupcake frenzy wasn't even a blip on the trend radar when founders Allysa Torey and Jennifer Appel opened the doors to Magnolia Bakery in 1996. But their selection of freshly made cupcakes, artfully displayed in a 1950s setting, soon caught the attention of customers, making this quaint bakery a hit. Magnolia Bakery also spawned a number of cupcake offshoots. In 1999, Appel ventured off to start Buttercup Bake Shop, another cupcake hit. Today, entrepreneurial-minded employees of both bakeries have followed suit, each hoping to add a unique touch and find the path to sweet success.

Continue reading this article — and all of our other premium content with Entrepreneur+

Join the internet’s leading entrepreneur community! With your subscription you’ll get:

  • Unlimited access, including premium content
  • No ads
  • Subscription to狗万官方magazine
  • Four free e-books a year
  • Subscriber-only events with our experts

Editor's Pick

Related Topics

Business News

'Truly Unprecedented': If You Are Hoping to Score a Lionel Messi Soccer Jersey, You Are Going to Wait a Very Long Time

The soccer superstar's authentic Inter Miami jersey is sold out through October.

Business News

Netflix is Hiring an AI-Focused Role—and the Starting Salary is up to $900,000

The streaming giant is looking for a leader in its machine learning department.

Business News

Kevin O'Leary Slams Anheuser-Busch CEO's Listening Tour, Says It Won't Stop Bud Light Backlash for One Huge Reason

Anheuser-Busch U.S. CEO Brendan Whitworth announced plans to hear consumers out this summer.

Money & Finance

Want to Become a Millionaire? Follow Warren Buffett's 4 Rules.

企业家是不能过度指狗万官方望太多a company exit for their eventual 'win.' Do this instead.