Squeeze PlayOffering your site visitors something for free can help grow your contact list--but be careful not to drive them away.
Opinions expressed by Entrepreneur contributors are their own.
Growing your e-mail list is essential. The bigger your list, the more people you can communicate with over and over. Yet persuading people to opt in can be a challenge. A squeeze page, which offers something free in exchange for an e-mail address and possibly other contact information, has been heralded as the list-building magic bullet. But be careful--it can backfire.
Generally speaking, a squeeze page isn't part of your website. It's a stand-alone page that doesn't link anywhere else. Nor does it feature information other than your free offer. Eliminating distractions is smart. This keeps people focused and gets them to opt in.
Continue reading this article — and all of our other premium content with Entrepreneur+
Join the internet’s leading entrepreneur community! With your subscription you’ll get:
- Unlimited access, including premium content
- No ads
- Subscription to狗万官方magazine
- Four free e-books a year
- Subscriber-only events with our experts