Snapchat May Launch Its Own Gaming Service Next MonthIt will reportedly make the announcement at its developer conference on April 4th.

Snap will launch a gaming platform for its social media app next month, according toCheddar. The service (codenamed "Project Cognac") has beenrumored for awhile, and will reportedly feature externally developed games that will work inside the Snapchat app. It sounds much like the gaming tab justunveiledby Facebook, which features Instant Games, eSports streaming, and more. Google is alsoabout to makea big gaming announcement at GDC next month, possibly to launch its own platform.

Snap has been struggling to increase user growth, but recently announced that it hadboostedrevenue last quarter by 36 percent. Jumping into gaming could be a way to bump both users and revenue. Snap investor Tencent, the world's largest gaming company, indicated last year that it maycollaboratewith with the social media company on games. Tencent's mobile gaming revenue hasdroppedlately due to tighter regulations in China, so working with Snap in other regions might make sense.

Snap recently acquired an Australian gaming company calledPrettygreatand web-based game engine startupPlayCanvas. Apparently, Snap will unveil original shows and other content at its first developer conference in Los Angeles on April 4th, but the main reveal will be around gaming. "Less talk. More Play," reads an invitation seen by Cheddar.