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Who hasn't had some nightmarish experience dealing with atechnology vendor? Maybe you've purchased a PC and had to waiton hold for what seemed like an eternity to fix a problem. Or maybeyou've experienced some software glitch and the only way thetechie at your Internet service provider (ISP) wanted to deal withyou was through e-mail.

Yet while we've become accustomed to grumbling about poortreatment from PC vendors, software companies and ISPs, there areforces changing all that. Industry insiders say that as the PC andsoftware industries mature, customer service is becoming moreimportant. And as competition continues to heat up among ISPs, somebelieve customers will make their choices based on reliability andservice rather than on price. The bottom line: Customer service isdramatically improving, which means you should begin to expect morefrom these companies.

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