Show on the RoadHow do you overcome a ban on your product? Take to the streets, and educate consumers.
ByGwen Moran•
Opinions expressed by Entrepreneur contributors are their own.
Timing wasn't on Mike Fata's side when he and hispartners, Martin Moravcik, 40, and Alex Chwaiewsky, 38, decided toexpand their Canadian hemp-foods company,Manitoba HarvestHemp Foods & Oils, into the United States. They launchedtheir products on the East Coast just 10 days before 9/11. A monthlater, the U.S. Drug Enforcement Administration announced a ban onhemp foods, causing the company's hemp products to be yankedoff shelves.
In addition to challenging the ban in court, Fata, 28, and hisstaff took to the road to educate consumers about the benefits ofhemp foods. Hundreds of in-store demonstrations later, Fataestimates they've reached more than 150,000 peopleannually.
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