Make Some Noise With Your MarketingThe SCREAM PIGS theory is all you need to make sure your marketing message gets heard.
ByJames Maduk•
Opinions expressed by Entrepreneur contributors are their own.
Marketing noise-it's everywhere, and it's loud!It's the telemarketing reps calling us with a free trial andthe pushy salesperson crowding us in the retail store. It's theTV stations that fill our favorite shows with fast-talking imagesand product pitches. It's the radio jingles we sing along to aswe're told about the limited-time offers that will solve allour problems.
The noise is getting worse online. I got close to 120 e-mailstoday, and more than half of them were urging me to buy something Iwasn't looking for, or don't need or want.
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