Entrepreneur Plus - Short White
For Subscribers

Spin CityPut a new spin on your sales pitch with a CD-ROM.

ByGlen Moran

Opinions expressed by Entrepreneur contributors are their own.

When you're in the glam world of hospitality marketing,schlepping around a big, bulky portfolio just won't do. Asbusiness began to heat up for Insight Advertising in Fort Myers,Florida, the creative team knew it needed a way to effectively showits stuff to more prospects without the hassle of carting around abig book of samples. The solution? Put the pitch on a CD-ROM.

"Our CD is a cost-effective direct-mail solution that caneasily be updated or customized," says Kimberly Powers, 32,president of Insight. "It's far less expensive thanreprinting a big brochure, and allows us to be introduced to aprospect when time or distance constraints prohibit an in-personpresentation."

Featuring more than 50 examples of Insight's best work inliving color and sound, its e-portfolio is available in both PC andMacintosh versions. There's even an unanticipated benefit: TheCD has become such a smash that it's now a new profit centerfor the agency. "In addition to the work it's landed forus, we've been approached with several CD projects since weintroduced ours," said Powers. "As a marketing agency,it's a natural for us."

Production costs can range from about $6,000 (low-end) to as muchas $100,000 for an elaborate, multimedia show, she says. Othercosts include packaging the CD plus shipping and sales tax, whenapplicable. But consider the fact that, according to Powers,businesses can use the CD as a tool to qualify prospects beforemaking an in-person appearance, potentially cutting the cost ofselling significantly.


Gwen Moran is president of Moran Marketing Associates, apublic relations and marketing communications agency in Ocean, NewJersey. She is currently completing a marketing workbook titledPromote Your Business. E-mail her atmoranmarketing@erols.com.

Continue reading this article — and all of our other premium content with Entrepreneur+

Join the internet’s leading entrepreneur community! With your subscription you’ll get:

  • Unlimited access, including premium content
  • No ads
  • Subscription to狗万官方magazine
  • Four free e-books a year
  • Subscriber-only events with our experts

Editor's Pick

Related Topics

Business News

'This Is My Life Now': Man Hysterically Documents Elon Musk's 'X' Sign Blaring Flashing Lights Into His Bedroom Window

The sign, reportedly put up without a permit, is shining bright at X HQ in San Francisco.

Living

How Spending Time Alone Has Transformed My Life

It's time to embrace the power of spending time alone.

Business News

An 81-Year-Old Florida CEO Just Indicted for a $250 Million Ponzi Scheme Ran a Sprawling Senior Citizen Crime Ring

Carl Ruderman is the fifth senior citizen in the Miami-Fort-Lauderdale-Palm Beach metropolitan area to face charges in connection with the scam.

Growing a Business

3 Overlooked Keys to Success on TikTok

How to successfully leverage TikTok to grow your business

Money & Finance

Want to Become a Millionaire? Follow Warren Buffett's 4 Rules.

企业家是不能过度指狗万官方望太多a company exit for their eventual 'win.' Do this instead.

Employee Experience & Recruiting

4 Attributes To Look For When Hiring Remote Workers

While adoption rates vary by country, industry and company size, the remote working trend continues to gather momentum as more employees demand flexible working arrangements and many organizations recognize the potential benefits, such as increased productivity, reduced overhead costs and access to a larger talent pool.