Opinions expressed by Entrepreneur contributors are their own.
Many of today's products and services are so similar to eachother that the only difference is in their marketing. Companies tryto woo new customers with jingles, special effects, gimmicks,freebies and sales. Although these marketing devices can help, aserious guerrilla knows there are other marketing weapons with farmore potency.
The most important of these are competitive advantages. If yourwidget doubles a company's profits, grows hair on bald heads orattracts lifelong partners, you don't have to use gimmicks, andjingles will just get in the way of clarity. Just the truth will dovery nicely, thank you.
Continue reading this article — and all of our other premium content with Entrepreneur+
Join the internet’s leading entrepreneur community! With your subscription you’ll get:
- Unlimited access, including premium content
- No ads
- Subscription to狗万官方magazine
- Four free e-books a year
- Subscriber-only events with our experts
