Leading During a PandemicDocumentarian and entrepreneur Soledad O'Brien shares her philosophy for leading in times of crisis.

ByEntrepreneur Staff

Soledad O'Brien's mantra for leading her company through the Covid-19 crisis comes down to three words: communication, communication, communication. Fine, that's one word repeated three times, but that's how important she thinks it is. "We reiterate what we believe as an organization so that everyone is very clear," she explains. "We tell everyone that we are going to try to keep everyone employed; that we are not going to shift away from the things we believe are high-quality; that we are going to make sure that safety is prioritized." She also makes it a point to convey that she understands how stressed out everyone is feeling, and backs those words with action. "When a project crosses the finish line, we say, "Take two days off and here's some money for dinner. Go take your loved ones out for dinner or order in and just take a break!'" It is a small monetary investment that pays huge dividends in mental health, she says. "Plus it helps keep New York City restaurants in business. Win-win!" Learn more atsoledadobrienproductions.com.

Entrepreneur Small Business Tips is brought to you byThe UPS Store. Every ing for small business, all in one place.

Wavy Line
Entrepreneur Staff

Entrepreneur Staff

Editor

Editor's Pick

Related Topics

Business News

'This Is My Life Now': Man Hysterically Documents Elon Musk's 'X' Sign Blaring Flashing Lights Into His Bedroom Window

The sign, reportedly put up without a permit, is shining bright at X HQ in San Francisco.

Leadership

These Outdated Habits Are Leading to Workplace Inefficiencies And Taking a Toll on Your Productivity

No wonder companies are having trouble collaborating effectively digitally.

Business News

'Awful Advice': Barbara Corcoran Slammed For 'Tone Deaf' Business Advice to Interns

The "Shark Tank" star shared tips on social media about how interns can increase their chances of getting hired full-time, but the public reaction didn't go as planned.

Growing a Business

3 Overlooked Keys to Success on TikTok

How to successfully leverage TikTok to grow your business

Money & Finance

Want to Become a Millionaire? Follow Warren Buffett's 4 Rules.

企业家是不能过度指狗万官方望太多a company exit for their eventual 'win.' Do this instead.

Employee Experience & Recruiting

4 Attributes To Look For When Hiring Remote Workers

While adoption rates vary by country, industry and company size, the remote working trend continues to gather momentum as more employees demand flexible working arrangements and many organizations recognize the potential benefits, such as increased productivity, reduced overhead costs and access to a larger talent pool.