In the GrooveWhat began as a simple hip-hop site has grown into a million-dollar business.
ByJames Park•
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What:Hip-hop community website and e-newsletter
Who:Felicia Palmer and Steven Samuel of SOHH.com
Where:Jersey City, New Jersey
When:Started in 1993
Startup costs:Less than $500
A lot has changed for Felicia Palmer and Steven Samuel since they startedSOHH.comin 1993. Back then, the site was known as Support Online Hip-Hop and was simply a place where the two could post newsletters and run an online bulletin board about hip-hop music and the community. Using Samuel's home computer, they built the site themselves from scratch. "We picked up a book on HTML and pretty much figured out how to launch the site in a week," Samuel, 35, says.
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