Former Detroit Judge Loses Everything, Then Lands Walmart Deal to Sell Her Body Scrub LineTiffany Cartwright was laid off in 2012 without notice.
This story originally appeared onBlack Enterprise
Tiffany Cartwright, founder & CEO of Amarra Products, is the epitome ofbouncingback despite extreme adversity. The former assistant attorney general and former administrative law judge for the State of Michigan was laid off in 2012 without notice due to state budget cuts. The unexpected and sudden job loss sparked Cartwright's entrepreneurial journey, according to YouTube'sWord With Ty Brownlow. Cartwright's entrepreneurial story includes carving out a new niche, but first, she had to weather a brutal storm.
In an interview withBLACK ENTERPRISE, Cartwrightreflectedon the time when she lost everything, including her home and car. Even finding new employment presented a frustrating challenge, too.
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"I was unable to find another job because, having worked as a judge, none of the other firms wanted to pick me up, and most entry-level positions thought I was overqualified, so they didn't want to take a risk on me, so I just kept getting rejection after rejection," Cartwright toldBE.
Coincidentally, her brother—motivational speaker Art Cartwright—hosts an online radio show and leadsGlobal Empowerment Ministries. Through these avenues, he mentors individuals in the community who want to learn how to start a business. Cartwright tuned in to her sibling's radio show program while he was speaking about doing something with dormant ideas, including concoctions people had been mixing in their kitchens. Ironically, Tiffany had been doing just that because her daughter, Taylor, was born with eczema.
"I was literally in the kitchen mixing concoctions because I did not want to use steroids or chemicals on her skin," Cartwright toldBE. "I have always been a believer that everything we need for these temples has already been given us given to us by the Creator, so I started mixing them, handing them out as Mother's Day gifts, (and) birthday gifts for my girlfriends. And again, [I] never even contemplated starting it as a business until years later."
With more of her brother's guidance, Cartwright started an L.L.C., took steps toincorporateher business by obtaining a tax ID number, and DUNS number. Opportunities began to unfold, includingShark Tankcoming to Detroit.
"Now bear in mind I've lost my job, I don't have anything to lose," Cartwright toldBE.
She successfully made it past auditions and moved on to the next round to pitch Amarra Products to the Sharks. "And so that kind of got things rolling for me after I was able to successfully pitch for them," Cartwright said.
Her brother mentioned that Walmart was looking for suppliers with U.S. manufactured products. Auditions to pitch them were being held in Arkansas so she decided to seize the opportunity and take the road trip with family.
"I met with buyers there, and I had successful meetings with the buyers, and got a deal there for my product to be tested. And so, that opened the Walmart door for me," Cartwright toldBE.
The in-store Walmart test went so well, G.L.A.M. Body Scrubs sold out in stores. The seven scrubs will be available around the country at Walmart in the near future, and can currently bepurchasedonline. An opportunity to sell the body scrubs in Meijer in Detroit evolved, too. Then in February, Target reached out to Cartwright for a Black History Month program, which led to getting picked up by the chain. The line of scrubs will be available for sale there in the future.
Cartwright said she ismotivatedby the realization that people are depending on her to "get it right." When entrepreneurs step out, they are representing "us" as a community. Future opportunities for others will be contingent upon what someone either does or fails to do.
“现在我m working on opening a manufacturing facility in the city of Detroit. I have a building already. They're working on it as we speak, but I want to hire women in Detroit who are returning citizens, or (who) have been victimized by domestic violence and human trafficking."
Visit G.L.A.M. Body Scrubs onInstagram.