Finding Out What Customers ThinkSurveying customers on the cheap to improve business
Telephone interviews are an inexpensive and fast way to getinformation from your customers. Ask clearly worded brief questions- people don't like to spend a lot of time on the phoneanswering questions.
You may learn more through a direct-mail survey. It needn'tbe elaborate; you can even use a postcard. But don't ask morethan 15 questions.
With today's technology, you can conduct fax or e-mailinterviews. The same criteria apply here - be clear andconcise - and always thank customers in advance for theirinput.
Always remember, the most important thing is not how you ask thequestions but how you apply what you learn.
Excerpted fromGet Smart: 365 Tips To Boost Your EntrepreneurialIQ
