Ain't It Clever?Spark your marketing genius by reading about what other innovative entrepreneurs are up to.
ByJerry Fisher•
Opinions expressed by Entrepreneur contributors are their own.
SEEN:Attention-getting headline in a half-page newspaperad for a local linen store: "You never call. You never write.Is it too much to ask you to come to our White Sale?"
HEARD:A TV pitchman's closing line in a commercialfor a new car dealership, located in the suburbs of a major city:"We're just 16 minutes south of higher prices."
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