Documents Reveal McDonald's Plans for the MetaverseThe fast-food company filed 10 trademarks for usage in the virtual world.
Several brands, includingAdidas,NikeandWalmart, have already bought into the popularity of virtual reality platforms. Now you can addMcDonald'scan to the list, as documents reveal it has filed several trademarks for a restaurant that will deliver in-person and virtual food.
Trademark attorney Josh Gerben brought attention to the 10 trademarks on February 9,tweetingthat the fast-food giant has filed applications for "McDonald's", "McCafe" and its golden-arches symbol.
McDonald's is headed to the metaverse.
— Josh Gerben (@JoshGerben)February 9, 2022
The company has filed 10 (TEN!) trademark applications indicating it plans to offer "a virtual restaurant featuring actual and virtual goods" and "operating a virtual restaurant featuring home delivery."#Mcdonalds#Metaversepic.twitter.com/J9pK7EK9nl
One of McDonald'strademarkswas for "downloadable multimedia files containing artwork, text, audio and video files andnon-fungible tokens." Another describedits purpose as"operating a virtual restaurant featuring actual and virtual goods" and "operating a virtual restaurant online featuring home delivery."
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McDonald's isn't the only restaurant chain capitalizing on the craze. On February 3,Panera Breadfiled a trademark application for "Paneraverse". Thetrademarklisted intended usages including "food items and beverages for use in virtual worlds" and "non-fungible tokens (NFTs) for facilitating commercial transactions."
McDonald's stockis up 0.046% over a 24-hour period as of Thursday morning.
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