The Widespread Return to Office Has Spiked Sales for One Fresh-Smelling ProductDeodorant sales are on the rise as people forgo remote work.
Key Takeaways
- Deodorant makers say it gives people a boost of confidence before taking on the day.
- The product is one of the fastest-growing self-care categories.
As people return to the office, they're getting their hygiene in shape, too.
Unilever, the maker of personal care products for brands like Dove, saw a 15% increase in deodorant sales in itsmost recent earnings report, and the company attributes the rise in sales to people socializing in the office following the Covid-19 pandemic.
"Many people didn't use deodorant as much when they were in lockdown and working from home, and some recovery in that is coming through," Graeme Pitkethly, the company's finance director, toldThe Guardian.
Procter & Gamble, which makes Old Spice and Secret deodorant, saw a 9% increase in grooming product sales and a 5% increase in beauty product sales in thefirst quarter of the 2024 fiscal year, according to theNew York Post.
The Wall Street Journalpreviously reported that deodorant is one of the fastest-growing self-care products as people prioritize deodorant like perfume and switch between scents.
"You wake up, brush your teeth and put deodorant on. It's your first boost of confidence," Esi Eggleston, president of Unilever's U.S. operations, told the outlet.
