Chobani介绍市面上产品,Capitalizing on a Growing MarketThe Greek yogurt maker is set to debut its new product this month.
Top Greek yogurt makerChobanitoday announced that it will start selling a non-dairy yogurt and yogurt drink this month.
The products, aptly titled Non-Dairy Chobani, will be coconut based and be sold in single-servings nationwide at grocery and retail stores. The company said these products will contain less sugar than competing non-dairy yogurts and won't have artificial flavors, sweeteners or preservatives. Suggested retail price for the new products will be $1.99 per 5.3-ounce single-serve cup and $2.49 per 7-ounce single-serve drink. Flavors for non-dairy yogurt will be Blueberry, Peach, Slightly Sweet Plain, Strawberry and Vanilla and the drinks will come in Mango, Slightly Sweet Plain, Strawberry and Vanilla Chai varieties.
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Chobani's foray into non-dairy yogurt comes at an opportune time. The yogurt business is expected to grow bymore than 4 percentover the next few years, according to Mordor Intelligence. Yogurt sales were reported at$9 billionin 2017, according to market research firm Packaged Facts. Meanwhile, milk alternatives, including those made of soy, almond and coconut, have seen its sales double between 2009 and 2015, to$21 billion.
"We have a belief: if we can't make something better, we don't make it at all. And for some time, we've felt that people deserve better non-dairy options," Hamdi Ulukaya, founder and CEO of Chobani, said in a press release. "This isn't a replacement to dairy, but it's a game-changer for plant-based products."
