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Generations X and Y have plenty of differences, but "their fluency with technology has been a defining characteristic for both," says author Lisa Johnson, CEO and co-founder of research and marketing consultancy ReachWomen in Eugene, Oregon. Johnson wroteMind Your X's and Y's: Satisfying the 10 Cravings of a New Generation of Consumers. Here, she reveals the 10 core cravings of this demographic and which companies are zeroing in on them best.
1.Shine the spotlight:"Extreme personalization gives marketing a new face." Jones Soda offers customized labels, creating customers' very "own" soda.
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