For Subscribers
Trading SpacesWhen was the last time you sold from the customer's point of view?
ByBarry Farber•
Opinions expressed by Entrepreneur contributors are their own.
For years, I've interviewed my customers' customers tofind out what they like and dislike about my customers' salesteams. After all, no one can tell you how to sell better than yourcustomers. Based on that feedback, here are five universal factorsfor selling success:
1. Knowledge:Customersexpect you to have broad knowledge about how your product is madeand used or how your service is applied; about your company, itsbackground and its selling policies; and about your industry as awhole.
Continue reading this article — and all of our other premium content with Entrepreneur+
Join the internet’s leading entrepreneur community! With your subscription you’ll get:
- Access to all of our premium content and an ad-free experience
- Entrepr免费订阅eneur Magazine
- Four free e-books a year and 20% off everything from our bookstore
- Exclusive events with business celebrities and successful entrepreneurs
