That's A WrapWhatever happened to the hottest meal in town?

For the past few years, the trendy, quick meal of choice hasbeen wraps--exotic ingredients wrapped inside brightly coloredtortillas. Wraps were touted as the gourmet meal forhealth-conscious consumers on-the-go--how else could you stuff thefour major food groups into an edible wrapper and eat it in thecar?

But now the hype has passed into a barely audible murmur. Willwraps stick around? "The wrap concept was successful and stillis," contends Julie Malveaux of the National RestaurantAssociation. "What we're seeing is a [redefining] of thecategory instead of a plethora of wrap restaurants out there."Which means wrap restaurants are now adding complementary itemslike smoothies, traditional sandwiches or ethnic foods to theirmenus, and nonwrap eateries are deciding whether wraps would be aprofitable addition to their traditional offerings.