Smart Ideas 08/04Two jerseys in one, dry-erase erasers and more
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Split Personalities
What:Custom sports jerseys that combine two different teams or home/away uniforms
Who:Craig and Matt Steichen of Torn Apparel Inc.
Where:Carol Stream, Illinois
When:Started in 2000
Matt Steichen didn't have a favorite team in the 2000 Super Bowl between the Tennessee Titans and the St. Louis Rams. So when his dad, Craig, took him to Atlanta for a fun Super Bowl weekend, Matt made a jersey to wear that supported both teams. He cut the official jerseys in half and sewed the opposing pieces together, creating an all-new, one-for-all jersey. Matt, now 20, says the shirt attracted immediate attention as soon as he got off the plane in Atlanta. People from all over the world were interested in his creation.
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