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See And Be SeenMinimize competition-and maximize results-by putting your advertising dollars where your customers live, work and play.

ByKim T. Gordon

Opinions expressed by Entrepreneur contributors are their own.

Is your present advertising campaign buried in an avalanche ofcompeting messages? Instead of waiting for customers or prospectsto find your ads, would you like a way to place them right undertheir noses?

New forms of out-of-home advertising are springing upeverywhere, and they help advertisers do just that. They'recalled place-based media, since the locations themselves draw theaudience to the advertising. Traditional forms of out-of-homeadvertising, including billboards and transit advertising, are nowbeing joined by innovative, new place-based media that work becausethey let you fish where the fish are. From advertising on moviescreens, at theme parks and resorts, to advertising on taxi tops,truck-mounted billboards, video monitors in airports and malls, andeven posters on restroom walls in bars and restaurants, nowthere's a media opportunity to fit every type of business andbudget.

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