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Opening CeremoniesYour company's grand opening could be your best marketing plan.
Opinions expressed by Entrepreneur contributors are their own.
Considering everything that's involved in getting yourbusiness off the ground, you may be tempted to treat your openingas a minor detail, but an effective opening is an important part ofyour marketing plan. "Planning an opening is no different fromplanning a business," says Cindy Kurman, president ofKurman CommunicationsInc., a PR firm based in Chicago. She offers these tips:
- Budget for the opening. Decide what you're going todo, figure out how much it will cost, and include those expenses inyour first-year marketing budget.
- Plan ahead. Kurman says it's not unreasonable toplan as far as a year ahead, especially for a splashy event withVIPs and celebrities.
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