SEO Me the Money
Your article in the August 2004 issue entitled"Inthe Click"had some great information for business ownersabout search engine marketing. It has long been accepted thatgenerating leads over the Web via search engine optimization (SEO)can be significantly less expensive than direct mail, ads in theYellow Pages and e-mail advertising.
One point that your article didn't stress enough issomething small-business owners need to look for when they decideto outsource an SEO campaign. Most companies providing SEO servicescharge a flat rate to get started, then a monthly maintenance fee.Typically, clients are told they can expect great results, butrarely are guarantees made.
Continue reading this article — and all of our other premium content with Entrepreneur+
Join the internet’s leading entrepreneur community! With your subscription you’ll get:
- Unlimited access, including premium content
- No ads
- Subscription to狗万官方magazine
- Four free e-books a year
- Subscriber-only events with our experts
