Opinions expressed by Entrepreneur contributors are their own.
Sometimes it pays to bark up the wrong tree--at least, in a manner of speaking. That's the lesson learned by Phoenix-based sporting goods manufacturer Penn Racquet Sports in its attempt to put a new spin on its tennis balls.
"Over the years, we've had a lot of people suggest this is something we ought to do," says Penn's director of marketing and international sales, Mike Curtis, explaining the company's rationale for introducing tennis balls made especially for dogs last summer. "It's a neat idea."
Continue reading this article — and all of our other premium content with Entrepreneur+
Join the internet’s leading entrepreneur community! With your subscription you’ll get:
- Unlimited access, including premium content
- No ads
- Subscription to狗万官方magazine
- Four free e-books a year
- Subscriber-only events with our experts
