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Twenty-three-year-old partners Jeremy Kraus and Sam Cohen were celebrated in our "Hot List" of 17 millionaires under age 30 last April. But we weren't the only ones who spotted the potential of their $5 million business, Jeremy's MicroBatch Ice Creams.
Mail Boxes Etc. (MBE) named Kraus the winner of its "See Your Small Business on the Super Bowl Search II" for 1999. His prize: A 30-second commercial (which aired January 31, 1999) worth more than $1 million, the unofficial title of "Smallest Business on the Super Bowl" and $5,000.
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