BMW's New i Vision Dee Concept Car Can Change Colors Without Going to the Body Shop“情商”车辆features 32 color displays and nine "facial expressions."

BySam Silverman

Courtesy of BMW

BMWis making costly car wraps a thing of the past and turning your vehicle into a giant mood ring.

On Thursday at the 2023Consumer Electronics Show, the luxury car brand unveiled its new i Vision Dee concept car, a first-of-its-kind vehicle that can change color, display graphics, and even respond to human emotions, through what the company says is "emotionally intelligent" technology and a unique material called E Ink, commonly found in e-readers.

According to a press release from BMW, the i Vision Dee, which stands for "Digital Emotional Experience," can display 32 colors inside and outside of the vehicle through 240 individual E Ink panelsspanning the body of the entire vessel, including the wheels.

The car's design allows for the graphics and multimedia to be displayed seamlessly throughout the body's E Ink panels.It also featuresgraphics of nine different facial expressions that can appear on the car's grille and depict various emotions like amazement and joy.

The car uses sensors to interact with its environment, like opening the door for someone as they approach the car, and the built-in interactive technology reacts to human emotions in order to anticipate the driver's needs with navigation and music suggestions.

“我们展示什么possible when hardware and software merge," said BMW Groupchairman of the Board of Management, Oliver Zipse, in a keynote speech per apress releasefrom the brand. "In this way, we are able to exploit the full potential of digitalization to transform the car into an intelligent companion."

Although the i Vision Dee is the first of its kind to offer consumers a rainbow of color options, BMW first debuted its color-changing technology with BMW iX Flow featuring E Ink at CES 2022, however, the model could only change to various shades of gray.

Image credit: Courtesy of BMW

The design also includes a Head-Up-Display, which shows information to the driver in their line of sight, and uses a "Mix Reality Slider" that forgoes a traditional permanent dashboard and instead displays a projection interactable through surface sensors you control with a swipe of your finger.

While BMW has yet to share when these color-changing cars will be on the market, they do plan to put the windshield and dashboard features into production by 2025.

Wavy Line
Sam Silverman

Entrepreneur Staff

内容策略编辑器

Sam Silverman is a content strategy editor at Entrepreneur Media. She specializes in search engine optimization (SEO), and her work can be found inThe US Sun,Nicki Swift,In Touch Weekly,Life & StyleandHealth. She writes for our news team with a focus on investigating scandals. Her coverage and expertise span from business news, entrepreneurship, technology, and true crime, to the latest in entertainment and TV news. Sam is a graduate of Lehigh University and currently resides in NYC.

Editor's Pick

Related Topics

Business News

Kristen Bell and Dax Shepard's Family 'Stranded' at Boston Airport During 9-Hour Delay: 'We Made Quite a Home Here'

The actors spent $600 on pillows and blankets while waiting for their flight.

Business News

Report: Vanna White Hasn't Received a Pay Raise in 18 Years, Will Walk if Not Offered $4.5 Million More for 'Wheel of Fortune'

The news follows longtime host Pat Sajak's decision to retire after this season.

Growing a Business

Senior Executives Are Falling Behind The Digital Curve — Here's What It Takes to Stay Ahead.

Learn how to stay ahead of the digital curve with the top areas of digital transformation that all corporate leaders should know.

Business News

Kevin O'Leary Slams Anheuser-Busch CEO's Listening Tour, Says It Won't Stop Bud Light Backlash for One Huge Reason

Anheuser-Busch U.S. CEO Brendan Whitworth announced plans to hear consumers out this summer.

Business News

Netflix is Hiring an AI-Focused Role—and the Starting Salary is up to $900,000

The streaming giant is looking for a leader in its machine learning department.