A Gr8 Way 2 Win CustomersGet into your customers' pockets with SMS advertising.

Fifty-six million American adults are texting on their cell phones, according to a month-long field survey conducted in June 2006 by the Pew Internet & American Life Project. And advertisers are getting in the game.

You have probably seen text-to-win or text-to-vote contests on TV. Popular shows likeAmerican Idol,The ApprenticeandDeal or No Dealhave persuaded millions of cell phone users to text in. You, too, can promote an SMS contest through your marketing channels, but this isn't your only option. In addition to getting consumers to text you, you can text them.