Barbara Findlay Schenck
Barbara Findlay Schenck is a small-business strategist, the author of Small Business Marketing for Dummies and the co-author of Branding for Dummies, Selling Your Business for Dummies and Business Plans Kit for Dummies.
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Business News
Register, Protect and Defend
How to stake and protect your claim when it comes to intellectual property.
Business News
When it Comes to Business Crises, A.D.A.P.T. or Else
Follow this five-step action plan when circumstances force a change to your usual routine.
Business News
The Downside of Price Reductions
There are better ways to close sales without bleeding your bottom line.
Business News
Unleash Your Inner Guerrilla Marketer
年代ocial media is the ultimate energy vs. money marketing tool--put it to work for your business.
Business News
Pique Interests With a Sample
年代ampling isn't just for ice cream shops--put the technique to work for your business.
