Ayesha Curry Has Built a Business Empire -- and She's Still LearningThe entrepreneur turned a YouTube channel into a lifestyle brand, including a book, restaurants, and TV gigs. Her guiding principle: Treat every step as an education.
This story appears in theJanuary 2020issue of狗万官方.Subscribe »
Ayesha Curry just wanted her family and friends to eat healthier. So in 2014, she started sharing her favorite recipes and tips online -- but when people outside her inner circle took note, she saw an opportunity to turn ahobbyinto a career. Over the past six years, Curry has grown her video-blogging habit into a popular YouTube channel with more than half a million subscribers and built anInstagram后那t's nearly seven million strong. She has segued thatsuccessinto a best-selling cookbook, her own series on Food Network, a barbecue-focused chain of restaurants, a lifestyle website and e-commerce shop, and, with husband (and NBA star) Stephen Curry, launched theEat. Learn. Play. Foundationin their hometown of Oakland, Calif., to help kids nationwide. To manage this growth, Curry stayed constantly aware of what she did and didn't know -- and what it would take to get to the next step.
Related:Michelle Pfeiffer's Fragrance Brand Took 20 Years (and Plenty of Rejection) to Build
How much of a plan did you have when you began all this?
