People Love Your Idea, But It Doesn't Make Money. Now What?转变的创始人股份如何他被迫get rid of a feature everyone loved.

This is an episode of our podcastProblem Solvers. Each week, an entrepreneur reveals how they overcame an unexpected problem in their business -- and were happier and more successful as a result. The show is hosted by Entrepreneur's editor in chief, Jason Feifer. Listen below, or subscribe oniTunes,Google Play,圣itcher, or wherever you get your podcasts.

People may like to shop for cars online, but they still want to test drive them in real life before buying. So when the online car sales companyShiftlaunched, it created a system its founders were sure would win customers over: They hired "car enthusiasts" -- guys just really passionate about cars -- to drive a car to a customer so they could test drive it together. The car enthusiasts were a hit; people loved them, and praised them online. But Shift wasn't celebrating: As it turns out, the car enthusiast program was so expensive to run that the company wasn't actually making money. And that meant Shift needed to do something that felt crazy: Blow up the feature everyone loved.

Hear from CEO and founder of Shift George Arison on why he decided to get rid of something beloved by so many customers -- and what he did instead.

Related:This Entrepreneur Shares How to Name Your Company -- or Fix a Bad Name

Thanks to our sponsors:

Small business never stops moving, so Dell's US-basedSmall Business Advisorsare trained to keep up. Just call 877-BUY-DELL to get connected. You'll get tailored solutions you can trust, from an advisor who knows your business -- like which Dell PCs with Intel® CoreTM processors are right for you. That way, you can focus on your business and leave the tech questions to Dell.