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What You Can Learn From the Simple Brilliance of Chipotle's DesignThe fast food Mexican grill franchise sets a standard for modern restaurants.
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Walk into any of the nearly 1,500Chipotle Mexican Grillrestaurants, and one thing immediately becomes clear: This doesn't look like all those other places.
That look is no accident. The distinctive Chipotle design--a spare, industrial motif marked by concrete floors, exposed piping, natural colors and ample use of plywood and stainless steel--reflects a company culture that champions the basics.
