Heinz Announces New Condiment Mixture Inspired By Taylor Swift Dipping Sauce MemeThe multi-Grammy winner was spotted eating a chicken tender with ketchup and "seemingly ranch" while watching Travis Kelce at the Chiefs' game last weekend.

BySam Silverman

Key Takeaways

  • 海因茨是法则asing 100 bottles of the sauce.
  • The sauce is inspired by a meme that dissected Swift's food choices at the Chiefs game last weekend.

海因茨是法则asing a new sauce inspired by a Taylor Swift meme that has finally made the Internet stop talking about theRoman Empire.

Last Sunday, Swift watched the Kansas City Chiefs take on the Chicago Bears at Arrowhead Stadium in a luxury boxamid a reported new romance with Chiefs' tight end Travis Kelce. Photos of the evening quickly went viral, including one that dissected her dinner.

"Taylor Swift was eating a piece of chicken with ketchup and seemingly ranch!" a fan account captioned the image with Swift's plate on display at the game. The post has been viewed 32.3 million times.

The fan's "seemingly ranch" word choice instantly became a meme with people using the language to caption photos of red and white items. In one instance, the Empire State Building tweeted aphoto lit up in red and white. Infiniti also used "ketchup and seemingly ranch" tocaption a photo of a red and a white car.

Now Heinz is capitalizing on the meme with a new productcalled "Ketchup and Seemingly Ranch," which is a combo of the two condiments.

"We know Heinz fans have an irrational love for the brand, and Swifties will do anything for their Pop Icon, so it only made sense to blend the two together!" Heinz said in a statement toFox Business.

Heinz will only release 100 bottles of the sauce,which pays homage to Kelce, who wears No. 87, and Swift's well-known lucky number, 13. Together, it adds up to 100. Heinz has yet to reveal an exact date for the product drop but said it will be available "soon" on Instagram.

Since Swift's appearance at the game,sales of Kelce's jerseyhave jumped 400%, sportswear company Fanatics told theAssociated Press. Since the game, it has become one of the top 5 best-selling jerseys.

RELATED:Taylor Swift, Travis Kelce Pay Patrons Restaurant Checks While on Date

Sam Silverman

Entrepreneur Staff

Content Strategy Editor

Sam Silverman is a content strategy editor at Entrepreneur Media. She specializes in search engine optimization (SEO), and her work can be found inThe US Sun,Nicki Swift,In Touch Weekly,Life & StyleandHealth. She writes for our news team with a focus on investigating scandals. Her coverage and expertise span from business news, entrepreneurship, technology, and true crime, to the latest in entertainment and TV news. Sam is a graduate of Lehigh University and currently resides in NYC.

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