The Basics of Pitching Investors我们的专家说在抓紧将make your company successful is key.

ByDave Lavinsky•Apr 4, 2014

Opinions expressed by Entrepreneur contributors are their own.

I have my product and I'm ready to start pitching my company to investors, but I'm not the best with words. What suggestions do you have for resources that could help me learn how to write a great mission statement?

To create a great mission statement, the best resource ismissionstatements.comwhich gives tons of examples.

However, I don't think that's going to solve your challenge. Writing a great mission statement has little to do with pitching investors.

Rather, investors want to understand why your company is uniquely qualified to succeed. They want to understand the pain you solve, how you solve it, and the financial implications of your success. These are the building blocks of your business plan and executive summary. You need to understand these elements first, before reaching out to investors. Once you have a firm grasp of these components, you’ll be better positioned to explain your company’s role in the marketplace and how that will shape your mission statement.

Dave Lavinsky

Entrepreneur Leadership Network Contributor

Author and Co-founder of Growthink and Guiding Metrics

Dave Lavinsky is the co-founder ofGrowthink, a Los Angeles-based consulting firm that helps entrepreneurs identify and pursue new opportunities, develop business plans, raise capital and build growth strategies. He is also the founder ofGuiding Metrics, a company that tracks KPIs to help businesses grow faster and more profitably, and the author ofStart at The End(Wiley, 2012).