Branding
From personal branding or corporate business branding, entrepreneurs know a strong branding strategy and design are imperative to success. Learn more, here.
How to Create a Winning Elevator Pitch for Your Healthy Snack Brand
Michelle Razavi and Nikki Elliot, co-founders of the dessert cashew butter brand Elavi, explain the strategy that helped them win big on "Elevator Pitch."
How to Create a Winning Elevator Pitch for Your App
Lucie Allaire, founder of the Guiltless To Go healthy food ordering app, explains how she scored a major investment on "Entrepreneur Elevator Pitch."
鲨鱼坦克最成功的品牌之一n't Even Supposed to Be a Business at First. Here's How It Became One With $1 Billion in Lifetime Revenue.
Randy Goldberg and David Heath co-founded Bombas, a comfort-focused sock and apparel brand on a mission to help those in need, after an eye-opening discovery on Facebook.
How to Get Customers in Your Store and Drive Traffic to Your Website
Whether you are a brick-and-mortar or an ecommerce business, you need a plan to make it easy for customers to find you.
More Posts on Branding
'You Don't Need to Knock Out Your Competition to Win': Inside the Professional Fighters League's Strategy for Success
Donn Davis, founder of the mixed martial arts Professional Fighters League, explains his master plan for gaining athlete and fan buy-in.
Being 'Lazy' Paid Off: Her Failed Side Hustle Led to a Business That Brings in Over $100 Million a Year
Jane Lu couldn't imagine working her 9-5 for the next 40 years — so she chose a different path.
The Story Behind Splay, a Revolutionary 2-in-1 Monitor and Projector That Folds Up Like an Umbrella
Arovia首席执行官和共同创始人亚历山大·韦斯利讨论es how his company developed this groundbreaking tech.
This Is the Unconventional Marketing Tactic Small Businesses Need to Try
If you haven't tried this marketing strategy, your business is missing out on gaining maximum exposure, causing word-of-mouth hype and showing your audience your ingenuity and creativity. Find out what it's all about and how to incorporate it into your business.
What I've Learned Training the Top Hotel Brands in Customer Service
Secrets of customer service as practiced by the greatest Five Star hotels in the world — from the trainer who teaches them.
How Diagnosing Your Brand Through the Metaphor of Mental Health Can Help You Get Unstuck
Explore how mental health metaphors like schizophrenia, anxiety and depression can illuminate your understanding of your brand, providing actionable insights to elevate your company's clarity and confidence.
The 6 Key Metrics Successful Franchise Restaurants Use to Measure Potential
Here are six metrics that top franchise restaurants use — that you can use as well — to determine the potential of a new project and whether it's worth their time.
The Art of the Pivot — 6 Steps to Reengineer Yourself for a Career Change
Before switching careers or starting a business, learn why reengineering is your secret weapon for turning dreams into strategies, leveraging your unique skill set, and charting a course to undeniable success. This is the game-changer you've been waiting for.
Are Influencers Actually Influential? How Influencer Marketing Can Deliver Brand Impact
As marketing budgets diversify with greater expectations of ROI, influencers and the creator economy have become an organic pathway for outreach and brand awareness
How to Use Predictive Analytics for Improved Marketing and Customer Satisfaction
For any business, predictive analytics paves the way for personalized interactions that drive meaningful engagement at every stage.
Beware The Customer Cliff of Dissatisfaction — or Prepare to Lose Customers Fast
The Cliff of Dissatisfaction in customer service and the customer experience is the precipice where your customers (or prospective customers) lose faith that you can serve them in a timely manner. Here's how to identify it and fix this problem wherever it may occur.